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The Happy Pear twins sign exclusive deal with Musgraves

We expect to see lots more of their vegan and vegetarian products on shelves soon.


The country's favourite vegan twins have announced an exclusive partnership with foodservice giant Musgraves.

Dave and Steve Flynn, otherwise known as The Happy Pear, are known for their vegan and vegetarian café in Greystones, as well as their food products which have appeared on SuperValu shelves around the country.

Musgrave, owner of SuperValu, announced recently that they had secured an exclusive partnership deal with the Flynn brothers. This means that Musgrave now has the rights to the production, distribution and marketing of all Happy Pear retail products. The partnership also covers the possibility of developing Happy Pear products for the international market. 

The twins will retain the rights to their cafés, foodservice franchise partnership and production facilities, which were excluded from the deal, and will also be able to continue running their educational courses.

READ MORE: Vegan Chocolate Caramel Slices

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Our online courses which we are so proud of are 50% off till midnight tonight. They all start on January 6th. Some of the benefits are: more energy, learning to cook healthy plant based meals, to make new friends with similar interests, a community to help hold you accountable?. Our courses can be done from anywhere in the world and are designed to help you to positively transform. We have 4 courses that all start on January 6th - Happy gut course, ultimate vegan cooking course, happy heart course and Happy Skin course. Each gets fantastic results and each is a collaboration with other health professionals and ourselves such as @dr.alandesmond @plantpowerdoctor @rosiepbrd @theskinnerd @plantbasedlifestylemedic Our 4 online courses are 50% off till midnight tonight! link in bio @thehappypear for more details.

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A profitable partnership

The Happy Pear has been part of the SuperValu family since 2013 when the brand joined the company's Food Academy Programme. Since then, The Happy Pear products, including pesto, ready meals and hummus, has been available in SuperValu, Centra and other stores around the country. 

Commenting on the announcement, Dave and Steve Flynn of The Happy Pear spoke about how the partnership has helped them grow their business and will continue to do so in the future.

“After starting out fifteen years ago with a small veg shop we have grown The Happy Pear to four cafés, a farm, a coffee roastery, an online health education courses provider and a supplier of an amazing range of healthy food products. Musgrave has been a big part of this story," the added. "We want more people to experience our healthy foods and we want to develop and offer new products. Musgrave gives us the scale we need and is a like-minded partner with a team of retailers who believe in helping people to live healthier lives”.

Click here for more information on The Happy Pear. 

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