Lidl Ireland has just announced a two-year deal, worth €40 million, with Kildare-based O’Brien Fine Foods.
The deal will see O’Brien's supply all 201 Lidl Ireland and Northern Ireland stores, along with Lidl stores in Great Britain. The company will also participate in twice-yearly promotions in 14 European outlets.
Owned by the O’Brien Family since 2000, the family-run business is based in Timahoe, Co. Kildare, and supplies branded and own-label meat products including the Brady Family, Green Farm and Homebird cooked meat ranges to the Irish market. It is the primary producers of Lidl Ireland’s sliced hams, beef and poultry lines and has doubled its employee numbers to 500 in the last decade.
Speaking of the deal, Managing Director O’Brien Fine Foods, John O’Brien said: “Over the years, [Lidl has] helped us to grow our business substantially and more recently, to forge a path into the UK market and fourteen other European countries. This will allow us to invest in and expand our operations to enable us to increase our output.”
O’Brien Fine Foods is one of over 250 Irish suppliers Lidl works with, obtaining €1 billion worth of produce each year from food and drink producers on the island of Ireland.
“Not only do these partnerships support local communities across Ireland, but they also lead to greater innovation" explains Brendan Conway, Buying Executive for Lidl Ireland. "An example of such innovation can be seen in the sizeable investment that Lidl have made in O’Brien Fine Foods, which has enabled the company to develop more sustainable packaging, resulting in reduced environmental impact of the range.”