We are delighted to present our brand new look, which starts a new era for our title.
It’s been months in the making, countless hours of discussions, nights of brainstorming, but it is finally here. The new FOOD AND WINE website is now live and we couldn’t be happier to bring it to you on such an important day. As the FOOD AND WINE Awards are now happening at the Shelbourne, in Dublin, we have just unveiled our new look to a room full of the best chefs and leaders in the Irish food industry.
“I feel very honoured to be part of this new phase of FOOD AND WINE, it’s been a really exciting project to work on as we created the new vision for the brand”, said Ellie Balfe, Editorial Director of Irish Studio. “Taking a trusted and respected heritage title from print to a digital-first iteration is, as you can imagine, a giant leap of faith. But for us, we knew we needed to be where our readers are - in their pockets - there for every query they may have - when they have it - regarding where to eat, what to drink and who’s doing what in the space.”
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Re-envisioned with an enlivened editorial direction, refreshed creative vision and a host of new voices, FOOD AND WINE represents the eyes, ears and mouth of our audience. An insatiable representative of, and ambassador for, quality food and drink. #foodandwineireland #fwawards19
At the core of our work are storytelling, relevancy and quality. With this new editorial direction for site and social, we are focussed on being the first call for Irish food lovers and the ultimate destination for wine connoisseurs - right there in the moment. Our new-look brand design is clean and minimal, allowing the content to have an impact while elevating the stories. “The new FOOD AND WINE is a digital chef’s table - bringing the reader closer to the kitchen. We are a sommelier in your pocket - removing the barrier between expert and amateur”, Ellie Balfe said.
After joining the brand a year ago, Editor Dee Laffan wanted to make sure the brand stayed true to its ethos while giving it a new beginning. “FOOD AND WINE is a title I have always loved, and I wanted to respect those editors who have gone before me, by creating something that honours their work but also to put my own stamp on it”, she said. Developing new relevant content has always been and will always be our main goal. “We are working on new types of formats including lots of video, features with beautiful photography, as well as new event concepts”, Dee said.
We are very proud of what we made and we truly hope you love it like we do.