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Move over Irish coffee: Jameson has launched a new cold brew-flavored whiskey

Cold is the new hot.

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Plus! Three fun ways to enjoy it. 

For a lot of people, coffee is the first thing they think of when they wake up in the morning. In fact, it's the main reason they even manage to get up out from under the covers. And nowadays, drinking coffee is a more stylised affair than pouring hot water into a spoonful of instant coffee. What's more, we now have more time than ever before to practice our pour-over techniques and drink it. But with such copious amount of drinking coffee comes inevitable brewing boredom. Hence, why it comes as no surprise that 2020 has been host to some of the most exciting and interesting coffee trends.

It all began back in March when Dalgona coffee took the internet by storm. Partially because of it's simplicity and mainly because of it's aesthetic, we all took to our kitchens aided with instant coffee, sugar and water and whipped as though our lives depended on it. Since then, we've seen the return of the pumpkin spice latte - only homemade. Dairy alternatives have replaced regular milk and we've seen the sales of coffee machines have soared. Now, there's yet another coffee trend to get involved with this year: cold brew.  

Usually, this time of year calls for hot mugs of coffee to keep us warm but that's no longer the case this winter. Instead, cold brew coffee is one of this year's fastest-growing beverage trends. While there is no defined standard for cold brew coffee, it generally refers to a process of steeping coarsely ground coffee in ambient temperature water to produce a concentrate which can be diluted with water or milk and served hot or cold. It is different from iced coffee, which is coffee brewed hot and then chilled. Perhaps the reason for its popularity is the more appealing and less acidic taste it has compared to other coffees. Another strong reason is its intensity. As a result of its concentration, it can also have up to twice the amount of caffeine as the standard cup of coffee.

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And not one to miss out on a trend, Jameson has produced a first-of-its-kind tipple that infuses the Irish whiskey with natural cold brew coffee. Aptly named Jameson Cold Brew, the drink launched early last month and has already gone down a storm with customers. 

Produced in Ireland, Jameson Cold Brew marries triple-distilled Jameson Irish Whiskey with natural cold brew coffee derived from 100% Arabica beans from Brazil and Colombia. The result is a smooth and distinctive beverage with intense coffee aromatics, complemented by the vanilla nuttiness of Jameson, with notes of toasted oak and dark chocolate.

But if you're somewhat apprehensive about trying Jameson's offering, we're here to put you at ease. We quizzed the master mixologists over at Jameson to come up with three delicious ways to enjoy the newly launched Jameson Cold Brew. Keep scrolling to discover your new quarantini...

On The Rocks

You can't beat the classics. To simply savour and enjoy the roasted coffee richness along with the smoothness of Jameson, simply pour one measure of Jameson Cold Brew over a glass of ice.

Jameson Cold Brew and cola

An unexpected combo made with familiar flavours - the Jameson Cold Brew and Cola is a lovely way to shake up any occasion. For this, you'll need one part Jameson Cold Brew, two parts cola and an orange segment. Simply fill a highball glass with ice, add Jameson Cold Brew, pour over the tonic and garnish with a wedge of orange and enjoy! 

Jameson Cold Brew-tini

What is a Jameson Brew-tini, you ask? Well, you could describe it as the Irish cousin of the espresso martini. It's a tasty take on the classic cocktail, easy to make at home but still elegantly smooth. All you need is two parts Jameson Cold Brew, one part cold brew coffee and 0.5 parts Simple Syrup. Simply shake with ice, strain and pour into a martini glass.

Bottled at 30% ABV, Jameson Cold Brew is now available from €30.50 in retail outlets across Ireland.

READ MORE: The new Irish cocktail delivery service bringing happy hour to your home