The Grow with Aldi programme has gone festive for 2020 and is looking for a range of products to add to shelves around the country this Christmas.
Developed in partnership with Bord Bia, the Grow with Aldi programme supports small and medium-sized Irish suppliers, helping them to gain exposure and valuable experience. They receive tailored mentoring from the Aldi buying team and Bord Bia technical experts, giving them skills to help grow and develop both their products and businesses.
Since its inception in 2018, the programme has invested over €2.5 million to help bring Irish products to the shelves of all 143 Aldi stores nationwide.
For the first time ever, Aldi has launched a Christmas version of its Grow with Aldi programme. From now until September 11th 2020, Irish suppliers with festive products are being encouraged to contact Aldi via [email protected] The chosen products will join the 75 Irish products that have already made it onto the Aldi shelves through the programme in 2020.
“Grow with Aldi is in its third year and we are delighted this year to be in a position to support even more small and medium-sized Irish suppliers, especially during this challenging time where Covid-19 has tested the resilience of many suppliers," Aldi Group Buying Director John Curtin said of the programme. "We know that there are great Irish products perfect for the festive period and we are once again offering suppliers the opportunity to be on the shelves of all Aldi stores nationwide for the Christmas season.”
The winners of this year's regular Grow With Aldi programme include Dromod Boxty, Saturday Pizzas, Hellbent Boerewors Sausage and more. Speaking about how the programme has helped his business, Louis Ludik of Hellbent encouraged other businesses to apply for the festive edition.
“It is a once in a lifetime opportunity and a life-changing experience. Grow with Aldi gives us, a small company, an opportunity to supply to a massive retail store, and therefore grow as a company and people. The Grow with Aldi staff, have been nothing but, extremely helpful and a pleasure to work with. We can't be more excited about being a permanent listing in a great store like Aldi. We've been overwhelmed by the support we've received from our customers and would recommend that any Irish supplier with festive products apply.”