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Dunnes Stores' Simply Better Is Voted Own Label Brand of the Year

The popular line retained its title for another year.


Dunnes Stores Simply Better Collection has retained its ‘Own Label Brand of the Year’ crown for a second year in a row.

It received the coveted award at the Food & Drink Business Awards 2019, which were held in Dublin’s City West Hotel. The awards aim to recognise innovation through excellence in the food and drink industry and the own label brand is one of the most hotly coasted accolades.

No stranger to awards, the Simply Better Collection has amassed over 340 national and international food accolades since its launch back in 2013. Its success has been attributed to the brand’s commitment to quality, working with top food produces, over 50 of which are from Ireland.

The Simply Better Collection team collecting its award
The Simply Better Collection team collecting its award

At the awards, Diarmuid Murphy, Brand Manager Simply Better Collection said, “We couldn’t achieve this great success without the authentic collaborations and constant new product development between our amazing food producers and the Simply Better team. This award is in recognition of these producers as much as it is for the brand and is a testimony to the great products we create together.”

Chef and Simply Better Brand Ambassador, Neven Maguire was also present on the night. Maguire has been involved with Simply Better for close to four years and said he was proud to be involved and also credited the label’s producers. “The Simply Better Collection is home to many of Ireland’s best food producers, who we call our ‘Food Heroes’,” he explained, adding, “It has been a privilege to get to know each one of these amazing producers who help make this collection an award-winning and world-class offering”. 

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