Kerrygold launched their newest advertisement campaign ‘A True Taste of Kerrygold’ with Paul Flynn and Angela Scanlon earlier this week highlighting the dairy farmers that make their butter so good.
Kerrygold butter, which is produced by over 14,000 Irish dairy farmers, is not only popular here in Ireland: the product is the best-loved butter in Germany and is number two in the US market. The new ad campaign has brought the butter back to what truly makes it special: the Irish farmers that work tirelessly every day to keep up Kerrygold’s high standard.
The launch, which took place at the Stella Theatre in Rathmines, premiered Kerrygold’s new ads, each of which highlights the Irish countryside which is so critical in making the butter. The Irish dairy farmers behind the product were also at centre stage in the ads, showcasing how important high-quality farming and a connection to the land is to create an Irish product.
We love how these ads show how involved Irish farmers are in their work and how they all have a love for farming. The new campaign highlights three families: The McKenna’s from Monaghan, the Crowley’s from West Cork and Brian Cleary from Waterford. Each demonstrates a true dedication to their craft, demonstrating how farming isn’t just a job, it’s a passion. We especially love ‘The Cream Rises’ video, which shows how generational dairy farming is – watch out for Daithí, who is sure to be a future star farmer!
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We managed to sit down with Paul Flynn on the day to find out more about his association with Kerrygold. To him, Irish butter was the real standout star of the campaign.
“With this campaign, we’re talking about something that is produced all over Ireland and which is intrinsic to how we cook. I couldn’t imagine being without butter, despite what fashions may come and go. People go to restaurants for indulgence, so when I’m cooking in The Tannery, I want to show people what’s good about Irish food and butter is absolutely top of the list there. It’s way more part of us than any other ingredient and I couldn’t imagine ever cooking without it. I’m happy to be here today because I’ve worked with Ornua before and I really support the product. It’s easy to talk about butter because it’s something I use so much and I really love. Irish butter will continue to go from strength to strength, despite what fashions say, because it really is part of us.”
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Paul is well known for his stellar cooking at The Tannery, but after watching the Kerrygold commercials, he told us how truly important local produce is to him:
“The new Kerrygold videos made me reflect on the life that I have, as I am very much a part of the food story portrayed in them. As much as I love Dublin and big cities, I love going home to Waterford. I especially love how I’m able to drive down the road and visit my suppliers, like the cheesemakers and the man who catches lobsters for us. Having a relationship with your producers creates a real closeness and that is such a lovely and unique thing. It’s a real source of pride for me.”
Kerrygold’s new campaign will be rolled out globally, reaching a potential audience of 36 million butter lovers, so it looks like our farmers are set to be stars around the world. Head to the Kerrygold website for more details about this new campaign.