Breakfast bae

Breakfast baeIMAGE: Flahavans

We were lucky enough to get a special behind the scenes look at one of our favourite Irish brands: Flahavan's.

We headed down to the Flahavan’s Mill in Kilmacthomas, Co Waterford, with brand ambassador Roz Purcell, to meet the team behind Flahavan’s Oats. It’s in a gorgeous location, right beside the new Waterford Greenway and we were delighted to hear it’s a real family brand.

Roz, looking great even during a storm!

Roz, looking great even during a storm!

John Flahavan was our host for the day and, as he explained, Flahavan’s is the oldest family food business in Ireland. There are 7th generation family members working there now and the company is all about sustainability and working with great producers. The oats it uses are sourced from local farms and over 60 per cent of the energy needed by the mill comes from renewable resources through a combination of wind, water, fire and sun.

John explains the porridge making process

John explains the porridge making process

It's always said that Flahavan's oats have a unique, creamy taste and we found out why. It's all thanks to the milling process used at the mill. It steams and cracks the oat grain, which gives them that trademark taste. 

One of the most recent launches is the Overnight Oats. It’s a mix of Flahavan’s Irish oats, dried apple and raspberry, and pumpkin and sunflower seeds. Overnight oats are a quick and easy breakfast option but if you need some inspiration, try this recipe:

Apple Pie Overnight Oats


1 cup oats 

1 tsp cinnamon

1cup apple juice

½ cup low fat yoghurt

1 grated green apple

3 x apple slices

1 tbsp raisins/walnuts 

1 tbsp maple syrup

What to do:

Flahavan's Overnight Oats RecipePosted by U Magazine on Wednesday, 10 October 2018