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A season full of Sparks with M&S

It's the season of surprises and rewards when you sign up to Sparks: Marks & Spencer’s first loyalty scheme in Ireland. Brought to you in partnership with M&S.


It’s the season of good cheer, great food and long-awaited celebrations. It’s also the season of surprises and rewards when you sign up to Sparks: Marks & Spencer’s first loyalty scheme in Ireland. 

Moreish mince pies, sparkling good champagne, and a pair of snuggly pyjamas; festive shopping can feel so good. And now, good things can happen every time you shop thanks to Sparks, the digital-first loyalty scheme for Marks & Spencer shoppers in Ireland. Simply download the new M&S app to access all of your Sparks benefits in one online source, from instant rewards in-store, to offers personalised to your shopping preferences, and even a donation to a fantastic Irish charity every time you shop. 

Christmas comes early with Sparks, as it’s guaranteed that every week in every store in Ireland one customer will be rewarded with their shopping for free. Yes, you read that right - imagine hitting the tills and walking away with an entirely free shop! There are little thank yous, too, with smaller sparks of joy from a tote bag to an Apothecary candle to a packet of the endlessly popular Percy Pigs each a possible reward when you stock up at M&S. 

Sparks has been a success story in the UK since 2015, where the charity donation feature has achieved an incredible £10 million for worthy UK causes to date. Now, each Sparks transaction in Ireland will see 1 cent donated to an Irish charity of the shopper’s choice, including Focus Ireland, Leave No Trace Ireland, The Alzheimers Society of Ireland, the Marie Keating Foundation and A Lust for Life. It’s the little things that spark joy. 

Magic & Sparkle Light-Up Chocolate Box, €30
Magic & Sparkle Light-Up Chocolate Box, €30

Smarter shopping

Signing up to Sparks is straightforward. Download the free M&S app to your smartphone to access all the Sparks benefits in one place, while you can also access all of your Sparks scheme updates on marksandspencer.com/ie. It gets smarter, too, as Marks & Spencer has worked hard behind the scenes to make Sparks a truly personal experience. The clever technology powering the app enables individual tailoring, meaning you’ll receive product offers specific to your shopping habits. Even better offers on your favourite M&S products? Yes, please. 

 You can count on outstanding quality when you shop at Marks & Spencer’s Food Halls. So why not say Hello to Sparks: one more way to make this Christmas a time to savour.

Easy steps to sparking joy

Where can I download the M&S App? 

On iOS, click on the App Store, choose the M&S app and click download. On Android, open the Play Store, choose the M&S app and click install. 

Do I need a physical Sparks card? 

No, there’s no need for a physical card, simply download the M&S app and scan your digital card straight from your phone.

I’ve heard I can get my shopping for free with Sparks. How does this work? 

Every time you use your Sparks card online or in-store, you get the chance to get the shopping you are buying for free, right there and then. Every week in every store, a customer will be treated to everything in their shopping basket, on M&S! 

Brought to you in partnership with M&S