The 2019 Limited Edition sports an interpretation of the iconic denim label’s signature and will be launched in Ireland with a weekend-long in-store event at the Diesel boutique in the Kildare Village.
Shoppers at the exclusive shopping destination will be invited to view a beautiful installation celebrating the partnership and try the delicious “Disaronno wears Diesel” cocktail at Ireland’s only Diesel store.
“Disaronno wears Diesel” is a Limited Edition bottle run, with a bold, ironic style that shows Disaronno’s instantly recognisable logo wrapped in an eye-grabbing camouflage denim pattern (denim is Diesel’s signature textile).
The design reflects the shared approaches of the two brands: both are world-renowned, Italy-based companies that share a strong focus on promoting creativity and originality. Diesel is an internationally recognised house, always on the cutting-edge—not just in terms of its immense product offering, but also in regard to social initiatives, branding efforts, and progressive thinking. Disaronno complements this ethos, by consistently delivering an original taste and a unique flavour that appeals to multi-generational mixology fans across the map.
“Every year, the announcement of the Disaronno Limited Edition is an important international occasion, which we always look forward to. This year, the Disaronno bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity,” says Augusto Reina, CEO of Illva Saronno Holding.
#disaronnowearsdiesel is the star of the seventh edition of the Disaronno® Icon project, which involves teaming up with leading Italian designer labels every year.
Through this project, Disaronno supports the OTB Foundation, Diesel’s parent company’s philanthropic arm, fully embracing its motto of “Brave Actions for a Better World.” In Italy and at a global level, the Foundation is involved in social initiatives focusing on three principles: sustainability, innovation and direct social impact.
Visitors to Kildare Village from 11-13th October can avail of a delicious complementary Disaronno cocktail between 2-4pm on Friday and 1-3pm on Saturday and Sunday.